Windayani, S., Megawati, Putra Astaman, and F. Nurdin. “Analisis Strategi Pemasaran UMKM Kopi Arabika Di Kecamatan Sinjai Barat Kabupaten Sinjai (Studi Kasus: PT. Namacca Bersinar Management): Analysis of Marketing Strategies for Arabica Coffee UMKM In Sinjai Barat District Sinjai Ragency (Case Study: PT. Namacca Bersinar Management)”. Jurnal Ilmiah Manajemen Agribisnis, vol. 13, no. 2, July 2025, pp. 116-27, doi:10.33005/jimaemagri.v13i2.47.